Digital demand weakens cyber Monday

Cyber Monday was created in 2005 to help boost the visibility and popularity of online shopping, then a novel idea.Now, 11 years later, due to the rise of digital technologies and consumer expectations, online shopping isn’t novel. It’s standard.We see that in the fact that Black Friday online sales almost equaled those of Cyber Monday. Black Friday online shopping topped Cyber Monday in terms of year-over-year percentage increase.It’s not just total dollars, it’s also the number of shoppers.

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