Career Pathway Overview
What is digital media?
Digital media helps organizations effectively target and reach potential customers where they are online through search engines, websites, social media, email and mobile apps. The industry has grown immensely over the past two decades, is ever-evolving and promises to be an exciting opportunity to build a career.
Learn more about Catalyte
Digital media career opportunities
Our digital media apprenticeship opens a world of future career options.
- Digital media planner
- Digital media buyer
- Programmatic media buyer
- Paid social media buyer
- Paid search media buyer
- Media director
- Performance marketing lead
- Director of digital marketing
Catalyte by the numbers
20+
Years providing career opportunities
1,000+
Apprentices
hired
98%
Catalyte helped me get first post-apprenticeship job
91%
Alumni who would do the apprenticeship again
How to launch your digital media career
Step 1
Screening
Catalyte’s screening doesn’t take your job history, education level, existing skill set or demographics into account. It’s designed to measure your potential to succeed in a chosen career pathway.
Step 2
Interview and selection
The purpose of the interview is for you to learn more about us and for us to assess if you will be a good fit for a Catalyte apprenticeship. If so, we’ll invite you to join an upcoming apprenticeship.
Step 3
Apprenticeship development
Under the guidance of our expert instructors and working closely with fellow apprentices, you will develop the technical and interpersonal skills needed to deliver valuable work during your apprenticeship. Those who successfully complete the apprenticeship development phase are eligible to continue into the apprenticeship deployment phase at Catalyte or a client.
Step 4
Apprenticeship deployment
When deployed as an apprentice, you’ll apply the skills you acquired while continually learning new ones to meet the needs of our clients. The whole apprenticeship equips you with the skills and experience needed to successfully continue with your chosen career.
ALUMNI SUCCESS STORIES
Digital media FAQs
The development phase of the digital media apprenticeship is eight weeks long.
The deployment phase of the digital media apprenticeship is six months long.
Yes. Participants in our digital media apprenticeship are paid during the full development phase.
You will learn fundamentals of digital media management buying, like audience targeting and ad optimization strategies. You will have hands-on media buying experience in leading platforms such as The Trade Desk, Google Ads and Facebook/Meta. The learning phase and deployment phase of the apprenticeship will provide you with the technical skills needed to create, manage and optimize digital ad campaigns within advertising/media platforms.
You will also development important interpersonal skills like communicating with team members, giving and receiving feedback, adhering to client requests and meeting deadlines.
No. This is not a graphic design or visual arts apprenticeship. Participants in our digital media apprenticeship will not need to create graphics or other design elements.
It typically takes around two hours to complete the screening.
All of our apprenticeships are 100% free. Unlike bootcamps, training providers or schools, we have no tuition or upfront costs. We don’t have income sharing agreements (ISAs) that take a percentage of your hard-earned money.
Due to client needs, this will vary. Some apprenticeships are fully remote, while others will require you to come into a local office. This will be clearly communicated to you during the development phase of your apprenticeship.